Captology Design Concept

Design Challenge

Design a platform that motivates diverse user groups to share information and content related to cultural assets, identities, and stories in their communities.

Persuasive Purpose

1. Increase opportunities for public participation by enabling users to become active contributors to cultural planning and mapping efforts for the city, thus seeing a return on their contributions of time and effort.
2. Design a concept that takes advantage of social media tools and interactive map applications to extract and visualize information from various sources in support of an ongoing cultural mapping process.

Justifications

1. Strengthen the information base needed to inform planning and make better evidence-based decisions in cultural and broader policy agendas.
2. Strengthen marketing and promotion of local cultural assets to residents and visitors and can serve as the foundation for authentic place branding to support tourism initiatives.
3. Creating dynamic web application as windows for local cultural content to expand access and provide opportunities for public participation.

User Description

Cultural Resource Mapping can be a useful tool for a range of constituencies. For policy-makers, it is a research tool that identifies resources and can illustrate links and trends. Municipal decision-makers and other leaders can use it to inform decisions and better communicate with the public. Similarly, culture and tourism organizations and businesses benefit from a broad set of cultural information that can help to plan and focus their efforts.

Information Flow

User Experience Storyboard

The city council, chamber of commence and local cultural organizations come together for the purpose of discussing future cultural development projects and to brainstorm a community vision for the improving the quality of life in the city.